As someone who loves HTML and Web Design, I decided to sell HTML 5. I started in Illustrator by creating the number 5, then creating the letters HTML. I converted both to shapes, then used the pathfinder tools minus front to make them into one, with open space on the letters. I then imported the object into photoshop, and downed the opacity of the layer. Then, I duplicated the layer, gave it a white fill, and smudged it to make a smokey effect. Then, using the same font, I took the text tool, created the words, and downed their opacity too.